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Customer Retention Strategies Building

Customer Retention Strategies: Building Loyalty and Advocacy for Long-Term Growth

Managing customer retention is an essential part of growing a sustainable business. According to Harvard Business School research, a mere 5% increase in customer retention can increase company profits by 25-95%. Customer retention is akin to filling a leaky bucket: while replenishing may temporarily compensate, it’s wiser to identify the underlying causes of the holes […]